There’s lots of talk in the social media world these days about leadership – who has it, how to demonstrate it, whether it’s a trait you’re born with or a skill you can learn – while the notion of management continues to be downplayed. Management lost its luster back in the 1980s when leadership experts like Warren Bennis drew a finite distinction between leadership and management. In his seminal work, On Becoming A Leader, first published in 1989, Bennis writes:

• The manager administers, the leader innovates.
• The manager is a copy, the leader is an original.
• The manager maintains, the leader develops.